I’ve been on Marlboro’s marketing mailing lists for about 7-8 years now, and since I always give them all the feedback they want, and show up at any events they send me to, they continue to send me all kinds of free stuff. Myself and my family enjoy watching racing alot, so it worked out well Marlboro sent me and a guest to the track. Last year I was pretty suprised when they sent me two free tickets to the IRL race in Milwaukee.
This year they had a promotion called Hot Laps, where they take instructors from their racing school, and bring them to a local track and have them give you ride-along experiences that most people have never had the chance to do. So I graciously accepted, and took my dad along. We had a great time! We got to ride in the actual IROC cars that drivers such as the Earnhardts, Allisons, Fitipaldi’s, and Unsers drove back in the mid 90′s. After the IROC (International Race of Champions) cars took us around Chicagoland Speedway, we went over to the Mustang Drift course, where they took stock Mustang’s and basically tried to create a little road-course style driving in the confines of a track parking lot. It was pretty wild, with the drivers pushing the cars to their absolute limit, tires squealing and smoking the whole way! Afterwards, Marlboro provided us w/ some lunch and some swag on our way out.
More pictures are here, and some videos are at the bottom
[Listening to: The Shortest Straw - Metallica]